Oggi Jobs compie 56 anni. Macity coglie l'occasione per raccontare e soprattutto ricordare alcuni passaggi della storia di Apple che sarebbero stati molto diversi se non ci fosse stato Steve Jobs.
L'ultima notizia è apparsa online pochi giorni fa: in una ricerca commissionata da Logitech a Wakefield Research, intitolata "Remote Control Global Trends Studio ", emerge tra gli altri un aspetto interessante: il telecomando del televisore (inventato nel 1950 dal fisico austriaco Robert Adler e realizzato per la prima volta dalla Zenith) è la periferica elettrica più amata e usata al mondo ma, soprattutto per il proliferare dei dispositivi digitali in casa (televisori, videoregistratori prima, decoder e media extender poi, infine stereo hi-fi e vari altri gadget) rimane la più complessa e quella più critica. Il 92% della gente, rivela la ricerca, vorrebbe una cosa sola: un telecomando unico e soprattutto molto più semplice.
Facciamo un salto indietro nel tempo: 12 ottobre 2005. Steve Jobs presenta l'Apple Remote, il telecomando bianco di Apple che serve a comandare dapprima Front Row sugli iMac G5 e i MacBook e MacBook Pro, poi a seguire i Mac mini e la Apple Tv (sia l'attuale che la precedente generazione). How to submit it? Showing the control of a Windows media center, literally an orgy of keys, and then pointing to the little Apple remote with its six buttons (seven will become the edition aluminum released in late 2009). The Apple Remote, said Jobs, is an example of how to think in Apple: we try to make things more elegant, simple and functional. Reducing waste to a minimum.
Who uses it, or just does not matter much, the products of Apple knows that this is the philosophy and at the same time the spectacular ability to see things for what they really are in their essence. Just count the willingness of experts in marketing and commercial, Scientists and dreamers of dirty oneself and complicate things: Jobs aims at the essence, the distillation of what you need, size and unscrupulous thoughts and everything else goes to the heart of the problem. At the primary need. The need is always more intimate and always moves things.
today Steve Jobs takes 56 years. Li turns in a particularly delicate moment of his career many years as an innovator, entrepreneur and creator of the computer world. It is on sick leave, recovering from (and hence the respect for privacy, no matter what is said by major U.S. pension funds and tabloid regular, is firm and absolute) and in transition. Yes, because Apple is making a further, extraordinary transition. The company that is reborn from its ashes with a series of innovative shock comparable to an earthquake, is changing more and more skin.
mutate products, changes the composition of the product portfolio and especially the backlog. Within five birthdays Apple introduced iPhone, iPad, a theory of infinite products. It has become very strong in the field of post-PC products, has established a new world and especially with iTunes with App Store and now Mac App Store. Has shown that product innovation knows no bounds with the introduction of a theory of parts and details that would otherwise long extraordinary: only applies to all processing of its new Unibody MacBook Pro, which is now evolving further
It went so forward, led by Apple's Steve Jobs, by passing the boundaries that previously had been painstakingly achieved . Since January 2007 has dropped its suffix "Computer" from the old tradition Apple Computer Inc, to become a company that does a lot in the era of consumer electronics, Apple has not stopped since. Now, having created a second world with IOS, which his opponents find it difficult to reach (let alone to match it) is already on the way to do it converged with the first. Mac OS X and IOS are destined for marriage that within a couple of years will turn into a merger. You can imagine all: Mac also working with ARM processors made by Apple itself, with a hybrid operating system, half and half iOS Mac OS X. More new interfaces, tracking systems and rich and complex interaction.
It is also revolutionizing the most successful product in recent years, that the laptop: Apple's Steve Jobs was the first to realize that the laptop would have been the dominant form (along with All-machines In-One as the iMac) and nomadic light of the future of computing. Now, with batteries that exceed 12 hours, with systems which the computer is asleep and wake up in less than a second, without ever really be turned off, and forms that are now dictating the pace of technology components and not vice versa (from motherboards to the batteries via containers 2.5-inch SSDs becoming the stick) until technologies such as Light Peak, which has once again revolutionized the way in which a computer is built into it.
Let's talk about Apple and Steve Jobs even though the latter's birthday is because in reality the company is in the form of dreams and the will of man. If you can get as far as our imagination we allows you to dream, Steve Jobs has wanted to see more of us all, or at least much more than tanttissimi others. Since the days of Icarus, a single man had never flown so high and so far in the world of computer technology and digital culture. Steve Jobs continues to be regarded as a hybrid, a creature composed of many souls, some of which are absolutely unknown in the business world or of contemporary technology. Can be traced back to him many, many things, including a humanistic vision, Computer Renaissance. Personal machine, more and more personal in his view that proceeds uninterrupted since 1976
Today the halfway point, formal, a birthday. Che vale a ricordare come la volontà, la fantasia e l'intelligenza contino più di ogni altra cosa. Lo Steve Jobs adottato da una coppia di californiani di classe media, dropout dal college e forse condannato in un altro universo a finire come lavoratore precario senza futuro, nel nostro mondo ha sognato di lasciare un tassello nella storia, di segnare il nostro tempo. Ci è riuscito, possiamo dire assieme all'augurio di un buon compleanno, Steve
Fonte: rsr di Antonio Dini, da Macity del 24-2-2011
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