After Food. Poisoning. Gas

The main advantage of franchising formula is to be a "win win", in which the franchisor only win if they win and its affiliates.

The question

For years, I look closely at the formula of the franchise, trying to figure out what opportunities can be offered to an entrepreneur who, like me, experience and resources to start a new business independently.

I still believe that the franchise can only give some benefit to young, inexperienced and young entrepreneurs with modest means.

John Bergognone - Verona

The answer from our expert Luca Fumagalli:

Dear Reader, his point of view reflects the strength and the limit of entrepreneurship to the Italian, or individualism.

Franchising is instead a system that is based on a deliberate and transparent collaboration between entrepreneurs who have the same interests.

Its main advantage, in cases of proper application, the formula is to be a "win win", in which the franchisor only win if they win and its affiliates.

The modern entrepreneur looking for alliances and has the humility to understand that success through knowing how to do his part well.

is at this modern entrepreneur that address the best franchisor, knowing what to give and what to ask in return.

traditional entrepreneurship franchise adds a number of advantages: experimentation, dissemination and capitalization experience (know-how), better distribution of roles, economies of scale in dealing with suppliers, more resources in research and development, easy use marketing tools and the most important means of communication. In

good franchise, in addition, the franchisor did not own any interest in the cage member, enacting behaviors that may in some way prevent their success.

The franchisor is the coach who gives maximum opportunities to those who understand teamwork.

However, as with any other team, the quality of the individual is crucial.

In cases in which the entrepreneurial skills of the individual adds to the strength of the network, the results are absolutely excellent.

Unfortunately the legend that continues to move unexpectedly, so the franchise is stuff for beginners, unemployed or media entrepreneurs, has delayed the development and found to be harmful to the system itself and for individual initiatives.

But, although very late, this perception is changing and it is time they enter the track's smartest entrepreneurs.